Things to Consider When Purchasing a Paid to Read Email Ad
I’m writing this from my experience as a paid to read webmaster, helper, and member. There are several things an advertiser needs to consider before purchasing a paid to read email ad as not all paid to read email sites are run the same way. Some of this information you are able to locate on the front page, some of it you will either have to be a member of the paid to read site you are advertising on, or you will have to contact the webmaster, and hope they understand your need of having these questions addressed.
You as the advertiser may need to know how many members the paid to read site you wish to advertise on has, as well as what countries they are permitting to join. These two things will help you know if your email ad, written in English, is going to be understood, as well as how many the paid to read email ad is going to reach. You will also need to calculate the benefits to you. If you are paying $1 for 1000 email ad hits to a PTP link that only earns you 80 cents, it’s not worth it. You lose 20 cents, PLUS! As PTP links only count well toward tier 1 and tier 2 countries, you would need at least 1000 tier 1 and 2 to earn those 1000 hits, unless of course you belong to a site you feel you will never be paid by, then it’s not that much of a loss if you use the earnings in your account for the ad. I have had to order many email ads in my time because the paid to read email site was going downhill and I needed to earn SOMETHING. It’s all about timing and knowing your webmaster and the signs.
Another important issue in purchasing a paid to read email ad is, does the site run HTML or text emails? If the site only runs text emails, don’t use HTML in your paid email ad, as this creates a mess of things. Who wants to read a bunch of HTML instead of a proper paid email ad? Now, if the site uses HTML, and you wish to take advantage of that in your email ad, you need to know something very important that hardly ANY paid to read webmaster takes into consideration. Any web based email such as hotmail, yahoo, msn, gmail, ect, don’t see the emails as a person who is using outlook express. Those web based emails block images that are linked to sites. So if you put a banner and link it to the site it belongs to, they don’t see it, nor are they told it is missing from the email they are reading. This is highly annoying because often times it changes the whole layout of the email ad. There is also no way around this, as I have changed templates, formats, and even contacted hotmail and yahoo myself, to be told they are protecting their members from viruses, and Trojans that could possibly be linked in HTML emails. So I wouldn’t recommend purchasing or placing banner ads in email ads as only ¼ of members ever see those. Added to that the only ones who use outlook express to read their email, would only see the banners if under tools – options – security, they change the Virus Protection Internet Explorer security zone setting to “Internet zone (Les secure, but more functional).
Something else to consider is, when you write up your paid to read email ad, you should always include an extra line of the actual site you are advertising. I can’t tell you how many times I was either redirected off the site advertised or clicking too fast and wished to go back and have a second or third look at the site, but couldn’t because there was only the actual paid link in the email. If you include the link you just may get more signups, or visitors. After all, they may want to revisit the site because they need the link to add to their firewall block list. Some paid to read email sites have the added link set as a default option, that the link is automatically listed, or the webmasters add it themselves. Don’t rely upon that, save everyone some time and enclose it in your email ad.
I realize this is a lot to take in, but when it comes to advertising they don’t offer college courses on it for no reason. It’s something that has to be learned and studied in order to find what works best. Hopefully the free information written in this article will help your attempts in advertising with paid to read email ads online.
this article has been brought to you by amylynn.org/homeBy: Amy Lynn
Published: 02/27/08
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@ 5:07 am 03/07/08 by VenkataramanI am using Outlook Express. So I didn't consider those points that the banners in email get blocked by those email providers. I checked it in Yahoo. WHAT YOU SAID IS TRUE.
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